Who We Are

Andy Duckworth

Founder & CEO

Andrew is the former CEO of Myprotein between 2012 and 2018, and Board Director at The Hut Group. At Myprotein Andrew oversaw the brand become the global leader online in the wellness space, driven by extensive range expansion, and aggressive globalisation.

He also managed and drove the build of a BRC A Grade state-of-the-art manufacturing facility.

Prior Head of Business Planning at Matalan and Pets At Home. Andrew is also CIMA qualified.

Paul Finnegan

Founder & Product Director

Paul has been working on the business strategy for 18 months, with 4 months spent in the US.

Previous success in the drinks industry working with ALDI, Asda, TJ Morris, Lidl and many more.

Paul has lived and breathed the cannabis and hemp industry for over 2 years and believes Naturecan will genuinely improve the lives of many people.

Christoforos Pelivanidis

Head of Trading

Masters graduate specialising in developing E-commerce strategies to meet business challenges.

Multi-lingual, fluent in English, Russian, Greek and German.

Christoforos has international experience dealing with clients in Germany, Greece, Cyprus and Russia.

Jenny Stiff

Social Media Manager

Jenny has spent the past five years working in social media, marketing and PR helping brands grow.

Previous to this Jenny worked as a reporter for Trinity Mirror newspapers in both Liverpool and Newcastle, as well as writing for monthly columns in magazines, newspapers and radio presenting.

She has a passion for healthy living, yoga and all things social media.

Arran Barnes

Financial Controller

Member of the Chartered Institute of Management Accountants, specialising in E-commerce within the Retail and Fashion industries.

Extensive experience in Commercial Finance, Management Accounting and Business Intelligence including Customer Behavioural Analysis, Digital Marketing Analytics and optimisation.

A passionate advocate of CBD, well-being and fitness.

Tom Saleh

Creative Content Lead

For over a decade, Tom's produced creative content, campaigns and insights for global names across nutrition, sport, food and healthcare. Brands include Myprotein, Men’s Health, Co-op Food and Change4Life.

Dedicated to living a natural, active life, he loves to share his knowledge of eating right and training smart to help others make their own wellbeing choices.

Stacey McDermott

Head of Customer Care

Stacey spent 15 years at the General Medical Council, in the Fitness to Practice directorate. The first 10 years at the Medical Practitioners Tribunal Service, within the Adjudication section, supporting witnesses and doctors giving evidence.

The remaining 5 years as a Performance Assessment Officer, attending performance assessments for doctors around the UK, ensuring the Assessors conducted the assessment in accordance with the GMC procedure rules and regulatory framework.

Prior, Stacey worked for the Radisson SAS Hotel at Manchester Airport and before that helped launch Boots health and beauty services in their flagship store, Manchester.

Moyra Cosgrove

Head of Nutrition and External Affairs

Moyra Cosgrove has worked in the nutrition, health and pharmaceutical industries for all of her professional life.

She holds a BSc Hons in Human Nutrition from the University of Greenwich and completed MSc in Sport Nutrition in 2016 at Liverpool John Moore’s University.

Moyra’s experience spans the Nutritional Supplement Industry, the Medical Nutrition Industry and she has appeared on BBC and Sky News on many occasions.

Blake Turner

US Operations

Blake brings a decade of experience in regulatory compliance and supply chain management with major international e-commerce retailers including Bodybuilding.com. He is dedicated to rigorous, science-based quality standards to ensure that consumer needs are safely met.

Born and raised in the northwestern United States, Blake is passionate about strength sports and competes in strongman and powerlifting. He holds degrees in English Literature and Foreign Languages as well as language certifications in Spanish and German.

Alexander Rinn Ortiz

Country Manager Germany

Half-German half-Mexican who is passionate for football, fitness and to help people to live a healthier and happier life.

Background in International Sports Management and a Masters Degree in Management & Digital Business. Previously in charge of the Spanish and German Market for Myprotein, The Hut Group.

Expanding Naturecan to Germany mostly through E-Commerce, Digital Marketing and B2B.

Sean Addison-Abe

Country Manager Japan

One half of the “Addison Bros”, Sean was born in Tokyo and lived there for 7 years before moving to the UK. A Chinese and Management BA graduate, he is multilingual and loves Asia.

Prior experience growing Myprotein’s Asian market working as Ecommerce Manager for Japan and Hong Kong, as well as founding a Japanese fitness clothing and supplement company. More recently worked as a consultant for FitFlop specialising in Digital Trade, Insight and Optimisation.

Passionate about football, health and food. 

Rebeca García

Country Manager Spain

Passionate about health and all things fitness, Rebeca combines her digital marketing expertise and strategic management with her experience as a strategy analyst in the financial sector in Manchester.

Rebeca is fluent in Spanish, English, Italian and French and is determined to bring the best of Naturecan to the Spanish people. 

Kenji Addison

Marketing Manager Japan

Kenji is half English, half Japanese, and speaks fluent Japanese.

Driving Naturecan's global expansion into the Japanese market. Using social media marketing, PR and improving client relations with Japanese businesses.

Passionate about football and all things health and wellness. Always looking for ways to live a more active, healthy lifestyle. An avid user of CBD for its physical and mental benefits that have been experienced first-hand.

Fred Costa

Country Manager Brasil & Portugal

Fred has worked for Myprotein for 5 years, launching over several new websites.

From Country Manager in Portugal to International Trading Manager, Fred worked closely with the operations team ensuring excellence when applying localization internationally.

Fred has also worked for Prozis helping entering the brazilian market and co-managing the transition from central to multiple urban warehouses.

Fred joined Naturecan pursuing a 3rd entry in Brazil and expanding the business in Portugal.

Eric Perret

Country Manager France

Eric is French and was the first Native country manager in Myprotein.

Over 4 years, Eric grew the French website focusing on new customer acquisition via Social Media: he used his french flair to build a strong team of talents, to develop brand awareness and bring trust in the company to the customers.

Saint Etienne football fan, green again, Eric is also co-founder of a football freestyle brand: he knows how important a healthy lifestyle is, from everyday individuals to professional athletes.

Eric is 100% convinced he will bring the French People as close as Nature that he can!

Aaron Hood

Logistics and Commercial Manager

Aaron brings an authentic and analytical approach, with a wealth of experience working across the Supply Chain for global FMCG, Health and Beauty and Sports Merchandising retailers.

An eagerness to develop and improve the direct to consumer experience, with a successful track record of implementing large scale projects and operational enhancements from fulfilment to delivery.

Passionate about food and the outdoors, with a keen interest in football.

Aaron Albinson


Aaron has been working in the digital sector for the past 7 years on a wide range of projects as an in-house developer and alongside some of the top digital and creative agencies in Manchester.

Aaron has a passion for web and social technologies and how they can be used to shape our future. Constantly striving to create rich, user friendly experiences bringing skills in design, development, testing and maintenance of web systems.

When he’s not behind his computer you’ll find him out on his bike, walking the dog or playing the saxophone.

Kyle Hogg


Ex professional cricketer of 14 years with Lancashire county cricket club.

Spent 6 years in the live music industry working for SJM Concerts on the logistics of live shows with artists such as Foo Fighters,Coldplay and Billie Eilish to name a few.

Keen golfer, cyclist and general sport and music fan.

Matt Oakley

Logistics Compliance Manager

With over 4 years experience in domestic and international logistics operations for FMCG, Matt will bring his expertise to the table assisting Naturecan to expand further than ever before.

Taking pride in his attention to detail he is a firm believer that if something is worth doing it is worth getting it right the first time, which has helped Matt to take part in several projects implementing logistical processes for new international markets.

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